Portfolio of work

BROWSE THIS SELECTION of my work providing clients with branding, communication design and exhibits.

BRANDING

University of Pennsylvania

"Fueling Business Growth" Marketing Campaign

University of Pennsylvania

"Fueling Business Growth" Marketing Campaign Website

University of Pennsylvania

"Fueling Business Growth" Marketing Campaign Social Media

Pennsylvania Convention Center

As the Pennsylvania Convention Center prepared to open its expanded facility in the Spring of 2011, I led the design of its new brand identity. The spiral movement within the logo represents the dynamic exchange of information and energy around a central artery, alone with the tagline "In The Heart Of It All."

Pennsylvania Convention Center

Marketing kit and materials were designed with dynamic connection to the new brand essence, supplemental graphics represent this energetic exchange and carry through Plan of Operations documents, information templates, and key marketing materials.

Safe Routes Partnership

Safe Routes Partnership is a nonprofit organization that advances safe walking and bicycling to and from schools to improve the health and well-being of kids of all races, income levels and abilities, and fosters the creation of healthy communities for everyone. I re-shaped the SRP brand strategy starting in 2013 with a standards and a message platform, and again in 2018 by re-naming the organization, re-designing the logo, and creating a tagline “Active Paths for Equity and Health”.

COMMUNICATION DESIGN

SRS-STATEOFSTATES-2020

"Making Strides 2018" SRTS produced this report as part of a partnership with the YMCA/USA, and support from the Centers for Disease Control and Prevention. This 80-page report is a summation of a complex review and analysis of policies and approaches to Safe Routes and Active Transportation initiatives, and scores each state in the U.S.

Safe Routes to School

"Making Strides 2018" I designed this 80-page report as a multi-faceted infographic with a visual scoring structure to provide a snapshot of how supportive each state is of walking, bicycling, and physical activity for children and adults as of 2018. Using color-coded scoring levels, simple yet powerful visual icons and US and state map silhouettes, the design makes the macro and micro assessment of information accessible to the reader.

Safe Routes to School

Morris Arboretum

2018 EverGreen Capital Campaign Brand I led a creative team to plan, write, design and develop a suite of promotional materials for their capital campaign launched in conjunction with the University of Pennsylvania’s broader “Power of Penn” campaign in April 2018.

Morris Arboretum

2018 EverGreen Capital Campaign Brochure The “Evergreen” campaign package included the brand identity and tagline “Strengthen Our Roots, Ensure Our Growth”, a case statement folder/brochure with coordinated informational inserts.